BreatheWell App
/Services
Product Design
Development
Testing
Launch
/About
A personalized breathwork and mindfulness mobile app — built around goals, not sessions. Beyond breathing practices, the app offered structured courses on focus under pressure, sleep improvement, and productivity. From the moment onboarding ended, the experience was fully tailored to each user's needs and goals, kept alive through daily tasks, challenges, badges, and progress mechanics.
/My Role
Solo founder, product designer, and product owner. End-to-end — from concept and design to launch and growth.
$3.70
Paid user acquisition cost
~3.2 months
Average user lifetime
18%
Course completion rate
6.2%
Free-to-premium conversion
